Wednesday 31 July 2013

Estate Agent Quarterly Survey Results (The Bugle)


Every quarter FNB published an exceptionally detailed estate agent survey, which provides a remarkably accurate assessment of the property market and provides interesting statistics to support the collective views of South Africa’s estate agents. The recently published second quarter report does indicate a marginal softening in residential activity, which can be attributed to seasonal factors. Buying a home in Cape Town or Gauteng is just not the same in winter, but for us in KZN it hardly makes a difference. 

The home buying confidence indicator is a measure of how estate agents see the short term (next quarter). Currently expectations are down from the first quarter but on the whole the majority expect buying activity to remain stable. The three most significant factors that impact on these expectations are seasonality, stock issues and pricing/affordability. Being part of a large national estate agency we get to understand first hand what the Gauteng and Cape based offices regard as market constraints and these are often very different to what we have experienced along the North Coast. Whereas the shortage of available stock is something an estate agent in Cape Town or Sandton has had to deal with, we have had a complete oversupply of available properties for the past few years. Only in our local rental market is the stock issue a major limitation. Certain price brackets of properties – such as freehold homes priced at R2m within a secure gated estate such as Palm Lakes, are beginning to experience supply constraints and pricing of these options have been edging upwards. 

Pricing of high-end properties remained stubbornly high for several years, but so far this year we have seen a downward adjustment of seller’s expectations and a few notable properties in the price bracket between R10m and R20m have traded. The emerging stock shortages have not as yet been able to reduce the average speed at which property sales are taking place. The estimated time that a property remains on the market prior to selling is a good gauge of the balance between demand and supply at the prevailing price levels. The second quarter 2013 national measurement is 17 weeks and 1 day. Since 2011 this statistic has moved sideways, fluctuating between 15 and 17 weeks. This is very different from the 8-week average experienced during the 2005/6 periods. As soon as you analyze the higher end price brackets, the time on the market rises significantly. It is not unusual for a R20m Zimbali home to be on the market for over 2 years. The percentage of properties sold at less than their asking price is instructive in terms of the level of pricing realism in the market. The second quarter figure was recorded at 90%, up from the 89% recorded in the first quarter, which is the highest it has been since 2004 when just over 30% of properties traded at less than their asking price. The average drop in price to secure a sale has remained at 10% for the past five quarters.

(Author: Andreas Wassenaar, published in The Bugle, 31 July 2013)

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